The hippie subculture began as a youth movement that originated in the United States during the early 1960s and spread around the world. The word hippie derives from hipster, and was initially used to describe beatniks who had moved into San Francisco’s Haight-Ashbury district. These people inherited the countercultural values of the Beat Generation, created their own communities, listened to psychedelic rock, embraced the sexual revolution and aspects of Eastern philosophy, used drugs like cannabis and LSD to explore consciousness.
Hippies rejected established institutions, criticized middle class values, opposed nuclear weapons and the Vietnam War.Using anti-fashion as yet another form of protest against the establishment, they utilized clothing to tell of their plight for social equality and diversity.
Hippies at Haight&Ashbury intersection in San Francisco,CA.1968. Hippies borrowed clothing from folk cultures, used strong colors, flamboyant styles and a love of humble items such as jeans and other tattered and embellished street wear items to proclaim their non-conformism and thirst from freedom.
Although their behavior was appalling to the mainstream audience, their styles soon entered the mainstream and the world of high fashion.
Woodstock,legendary music and art festival,Hippies dressed in jeans,the symbol of youth,freedom and counter-culture. Bethel, New York.August 1969.Photo by Shelly Rusten
Gucci Fall 2008 Ad Campaign inspired by Summer of Love.
Ethnic motives and hippie luxe at Gucci Resort 2009
Bell bottom tie dye jeans at Balmain Spring 2008.
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